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Time is a precious and fleeting commodity. There never seems to be enough in the workday, especially for busy salespeople. So, does it make sense to take breaks during the day and dedicate time to yourself and your mindset? Taking time to step away from work may seem like an unproductive and frivolous task, but … Continue reading Making time to be mindful
“Remember, there are no bad crews, only bad leaders.”-Master Chief John Urgayle, G.I. Jane We can all think of some negative influence in our life; often it's a person who thinks that negative reinforcement will somehow empower someone to be better. Have you ever worked for someone who only focused on the negative? Maybe it … Continue reading Bad Managers, Not Bad Teams
Like many hotel Sales & Marketing Managers today, Sam has numerous problems to solve and little free time. He is overworked and overtired. The Pandemic has taken its toll, but the biggest challenge Sam faces is the loss of key employees. As guest demand and occupancy increase, the need to not only hire new people, … Continue reading Meet Sam
2020 was a year of profound global shifts in the way we live, the way we shop and what we value. Consumer habits, wants and needs abruptly and swiftly changed. Thus, over all brand marketing needs to adapt and evolve at pace in order to survive and, ultimately, thrive. A luxury brand can no longer … Continue reading Invest in Ongoing Marketing (Always!)
When it comes to segmentation you are only as capable as your data. If you only have limited customer data or are not able to effectively analyze the data points you do have, then your segmentation will be limited and ineffective. Becoming savvy with your customer segments requires analyzing all data points, including: transactional, behavioral, … Continue reading Enhance Your Marketing with Segmentation & Predictive Analysis
2020 became a year where industries, specialties and people were deemed “essential” and “non-essential”. It quickly became clear that essential services and products were being invested in and those deemed non-essential were being cut swiftly or defunded broadly. Going into Summer 2021 expectations were that the restrictions would be lifted and businesses re-opening. The reality, … Continue reading Snapshot: Covid’s Economic Impact on Hospitality & The Current Recovery
Marketing budgets are often considered "non-essential" In a year where industries, specialties and people were deemed "essential" and "non-essential", it quickly became clear that inherent purpose, value and worth were being audited in new and unique ways. Just like lines on a P&L sheet, essential services and products were being invested in and those deemed … Continue reading Don’t Defund Marketing
Safety matters and consumers are willing to pay for it The Covid-19 Pandemic has wreaked havoc across all facets of life globally. With positivity and case rates climbing after the holidays and a new, more virulent strand recently discovered, it is clear that we are far from the end of this challenging reality. More lock … Continue reading Luxury Clients Want Safety & Control When Traveling
Connecting with your clients on a deeper level When it comes to segmentation of your customer information, you are only as capable as your data. If you only have limited customer data or are not able to effectively analyze the data points you do have, then your segmentation will be limited and ineffective. Becoming savvy … Continue reading The Power of Segmentation