Consulting. Training. Empowering.
Marketing budgets are often considered "non-essential" In a year where industries, specialties and people were deemed "essential" and "non-essential", it quickly became clear that inherent purpose, value and worth were being audited in new and unique ways. Just like lines on a P&L sheet, essential services and products were being invested in and those deemed … Continue reading Don’t Defund Marketing
Safety matters and consumers are willing to pay for it The Covid-19 Pandemic has wreaked havoc across all facets of life globally. With positivity and case rates climbing after the holidays and a new, more virulent strand recently discovered, it is clear that we are far from the end of this challenging reality. More lock … Continue reading Luxury Clients Want Safety & Control When Traveling
Connecting with your clients on a deeper level When it comes to segmentation of your customer information, you are only as capable as your data. If you only have limited customer data or are not able to effectively analyze the data points you do have, then your segmentation will be limited and ineffective. Becoming savvy … Continue reading The Power of Segmentation