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2020 was a year of profound global shifts in the way we live, the way we shop and what we value. Consumer habits, wants and needs abruptly and swiftly changed. Thus, over all brand marketing needs to adapt and evolve at pace in order to survive and, ultimately, thrive. A luxury brand can no longer … Continue reading Invest in Ongoing Marketing (Always!)
When it comes to segmentation you are only as capable as your data. If you only have limited customer data or are not able to effectively analyze the data points you do have, then your segmentation will be limited and ineffective. Becoming savvy with your customer segments requires analyzing all data points, including: transactional, behavioral, … Continue reading Enhance Your Marketing with Segmentation & Predictive Analysis
2020 became a year where industries, specialties and people were deemed “essential” and “non-essential”. It quickly became clear that essential services and products were being invested in and those deemed non-essential were being cut swiftly or defunded broadly. Going into Summer 2021 expectations were that the restrictions would be lifted and businesses re-opening. The reality, … Continue reading Snapshot: Covid’s Economic Impact on Hospitality & The Current Recovery