Like many hotel Sales & Marketing Managers today, Sam has numerous problems to solve and little free time. He is overworked and overtired. The Pandemic has taken its toll, but the biggest challenge Sam faces is the loss of key employees. As guest demand and occupancy increase, the need to not only hire new people, … Continue reading Meet Sam
Tag: sales
Don’t Defund Marketing
Marketing budgets are often considered "non-essential" In a year where industries, specialties and people were deemed "essential" and "non-essential", it quickly became clear that inherent purpose, value and worth were being audited in new and unique ways. Just like lines on a P&L sheet, essential services and products were being invested in and those deemed … Continue reading Don’t Defund Marketing