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In today's socially conscious world, consumers are not just looking for products or services; they want to support brands that align with their values and make a positive impact on society. As a result, social impact marketing has emerged as a crucial strategy for companies to realize their external missions, influence community thought and behaviors, … Continue reading Social Impact Marketing: Building Stronger Connections makes a Difference
In these unprecedented times, we find ourselves grappling with a multitude of challenges resulting from the global pandemic: labor shortages, supply chain disruptions, political and social unrest, etc. The hospitality industry is particularly affected, facing the daunting task of managing guest and corporate expectations amidst these storms. Problems and challenges abound, thus the need for … Continue reading Navigating Labor & Supply chain Shortages: Managing Expectations in Turbulent Times
In today's dynamic business landscape, the collaboration between sales and marketing is crucial for organizations seeking to achieve sustainable growth and success. Marketers play a pivotal role in generating leads, while sales teams are responsible for converting these leads into loyal, repeat clients. By focusing on personalized customer service, relationship cultivation, solution-oriented selling, and understanding … Continue reading Unleash the Power of Sales and Marketing: A Winning Combination
Time is a precious and fleeting commodity. There never seems to be enough in the workday, especially for busy salespeople. So, does it make sense to take breaks during the day and dedicate time to yourself and your mindset? Taking time to step away from work may seem like an unproductive and frivolous task, but … Continue reading Making time to be mindful
“Remember, there are no bad crews, only bad leaders.”-Master Chief John Urgayle, G.I. Jane We can all think of some negative influence in our life; often it's a person who thinks that negative reinforcement will somehow empower someone to be better. Have you ever worked for someone who only focused on the negative? Maybe it … Continue reading Bad Managers, Not Bad Teams
A sales team is at the core of any company’s success, as it directly affects the revenue and success of a product. Your sales team is your brand’s face to the world. It is your brand’s voice, it represents why people should do business with you. Thus, building a foolproof workflow and hiring the right … Continue reading Enabling a successful sales team
Like many hotel Sales & Marketing Managers today, Sam has numerous problems to solve and little free time. He is overworked and overtired. The Pandemic has taken its toll, but the biggest challenge Sam faces is the loss of key employees. As guest demand and occupancy increase, the need to not only hire new people, … Continue reading Meet Sam
2020 was a year of profound global shifts in the way we live, the way we shop and what we value. Consumer habits, wants and needs abruptly and swiftly changed. Thus, over all brand marketing needs to adapt and evolve at pace in order to survive and, ultimately, thrive. A luxury brand can no longer … Continue reading Invest in Ongoing Marketing (Always!)
When it comes to segmentation you are only as capable as your data. If you only have limited customer data or are not able to effectively analyze the data points you do have, then your segmentation will be limited and ineffective. Becoming savvy with your customer segments requires analyzing all data points, including: transactional, behavioral, … Continue reading Enhance Your Marketing with Segmentation & Predictive Analysis
2020 became a year where industries, specialties and people were deemed “essential” and “non-essential”. It quickly became clear that essential services and products were being invested in and those deemed non-essential were being cut swiftly or defunded broadly. Going into Summer 2021 expectations were that the restrictions would be lifted and businesses re-opening. The reality, … Continue reading Snapshot: Covid’s Economic Impact on Hospitality & The Current Recovery